March 8, 2025

March 8, 2025

On the occasion of International Women's Day 2025 , We are partnering with the Alice Milliat Association for a committed campaign around the slogan: “FAIR GAME STARTS WITH EQUAL OPPORTUNITIES.”

The objective ? Highlight the persistent inequalities in sport , while conveying a message of union, unity and hope.

The message emphasizes the need to provide equal opportunities for women to flourish in their practice .

“Play for Change” thus becomes the watchword of this initiative, affirming the need to break down barriers and redefine the rules of the game.

ALKÉ reaffirms its commitment to women's sport with a exclusive collection dedicated to this day .

Inspired by the resilience and determination of athletes, this collection embodies the core values of this campaign: equality, strength, resilience, determination, courage and inclusion .

Photo credit: Mélodie Gagneux

A committed and symbolic collection

On the occasion of March 8, we are unveiling a collection composed of two jerseys and two tote bags with powerful messages.

Two jerseys (one white and one black) and strong icons to be flocked onto the latter: sportswoman on her knees or in the air, carrying/lifting a huge ball symbolizing the weight of inequalities in sport.

On the back, the inscription “FAIR GAME, EQUAL OPPORTUNITIES” highlights the need for equitable access to sporting opportunities.

Two tote bags (beige and black) featuring these same icons and this slogan, in order to show support for this cause on a daily basis.

For a fun aspect, the icons can be chosen from a series of designs, in different shapes and sizes, and placed on the different pieces as you see fit.