The ALKÉ brand was born in June 2019 for the 8th edition of the Women's Football World Cup
Why ALKÉ?
Our brand is called ALKÉ, because in Greek mythology ALKÉ was the goddess of courage and prowess. We want to give everyone the courage to play and achieve the greatest feats on and off the field.
Why football?
Because it's a universal sport, because you can play it anywhere and with anything, and everyone is pretty much competent to talk about it! It carries within it strong values such as team spirit, discipline, respect, solidarity and above all the pleasure of playing and surpassing oneself.
Why fashion?
Fashion is the best way to convey a message and change people's perceptions. What we want is to disrupt the traditional women's sports industry, change mentalities, and enhance the image of women in sport by providing them with clothing that suits their desires and their body shape!
Made in Europe?
In our brand, we wanted to source as closely as possible, for reasons of ethics, quality and flexibility.
The right to play for all?
Women have been playing football for over a century, and yet the history of women's football is a long road, full of pitfalls, freedoms acquired and then regained, and where nothing is ever completely won. Even today, there are certain barriers to be broken down, difficulties in letting girls play, a social outlook that is sometimes burdensome regardless of the borders. So why shouldn't girls have the right to play? This is the fight we want to carry on!
