1% for the Right to Play for All
The right to play for everyone, at any age and on all continents
@Ladies Turn April 2019
Our will?
Support the development of women's sport, both in its practice and its media coverage. We are convinced of the importance of sport in the development of women, which in fact makes it an important lever for emancipation. We thus wish to highlight the right to play for all, at any age and on all continents.
1% for the right to play for all
To mark our commitment, we have decided to dedicate 1% of our turnover to supporting initiatives promoting the development of women's sport and women's empowerment. From the first euro of revenue generated, 1 cent will go directly to associations that align with our mission.
Our first partners
Every beginning begins with a first step, and with each step, we move a little further along the path. That's why our solidarity ambition begins now. First destination: Senegal 🇸🇳.
“If you go alone, you go fast. If you go with someone, you go far.” African proverb
The first initiative we wish to support was born from a meeting between France and Senegal, that of ALKÉ and Ladies Turn.
The Ladies Turn association was founded in 2009 in Dakar and aims to promote women's football throughout Senegal, particularly in the heart of the neighborhoods. The fight of Seyni Ndir Seck, former captain of the national team and now head of women's football at the Senegalese federation, touched us deeply. We would like to support Ladies Turn in this key milestone: the association's 10th anniversary!
Their website: www.ladiesturn.org
Pink October
ALKÉ also supports Pink October, to raise awareness among women on and around the field about the fight against breast cancer. The initiative, initiated in 2019, is repeated annually to shine a spotlight on women's football and demonstrate its commitment to fighting this disease together.
Discover the project on our dedicated page: